Rental Marketing Strategy

Tips for Marketing a Scottsdale Rental Property

No landlord likes the idea of having a property sitting vacant. They need tenants, and they need to find them quickly. Good marketing is essential for this. However, many landlords do not know much about how to market successfully, and it shows from the photos and the copy they place on the web and in local papers. The following are several tips that can help you step up your “marketing game” to make renting your Scottsdale property a bit easier.

Improve the Marketing Copy

The words that you use to highlight your rental units are very important. Instead of merely describing the size of the property in bland terminology that so many others use, it’s a good idea to spice things up. Sure, you need to include all of the most obvious features such as the size, number of bedrooms and bathrooms, the rent amount, and location. However, you also want to consider the things that make your property special and different from all of the other competing properties out there. Do you have a great view? Do you have a balcony or a pool?

A big part of the marketing copy also includes the photos. Make sure that you have high quality photos – not taken with a phone if possible – and use those along with your words to create a sort of mosaic ad copy that shows off the very best that your property can offer.

How Much Does the Price Matter?

One of the first things that people look at when they are thinking about renting a property in Scottsdale is the rental price. Naturally, people want to know how much they will be spending each month, as well as the cost of the deposit. When you are coming up with your rental price, you need to consider the current market for your area. You want your price to be in line with the other rents, or else it will scare away buyers. Take some time to examine the average rent in the area for properties similar to yours. Of course, if you have special features those other units might not have, then a slightly higher rent might be fine.

Where to Advertise

Where should you be placing your efforts in marketing? Fortunately, the Internet has made it quite a bit easier for landlords. You can find a number of free places online, such as Craigslist, to post your information. Do not forget about the local online and offline newspapers as well. You can even go “old school” and put up a few for rent signs in the windows or on the front lawn.

Keep in mind that word of mouth is still a powerful tool. If you happen to have other tenants, ask them if they know of anyone who might be looking for a place. It does not guarantee that they will be the right tenant for you, but it does provide you with another avenue to consider. Ask friends and family if they know of anyone who is considering renting a place in the Scottsdale area as well.

Contact a Scottsdale Property Management Office

Marketing is a lot of hard work, and it might not be something that you want to do. You want your property to be an investment that makes money, but spending so much time marketing can make the rewards seem rather small. Instead of trying to do it all on your own, it might be time that you talked with a property manager in Scottsdale. The best in the business can take care of your marketing for you and screen the tenants. They can also handle repairs and maintenance so you can get back to doing other things in your life.

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